Celsius: “Defense OFF THE FIELD”

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Apr 23

The energy drink market is evolving, and Celsius is leading the charge with innovation that powers both performance and recovery. Introducing our newest flavor, Tart Cherry with Ashwagandha, exclusively available at Dick’s Sporting Goods. As part of our commitment to fueling athletes and active individuals, on August 16 we will be launching a new flavor blends the recovery-boosting benefits of ashwagandha with the bold taste of tart cherry, giving you the perfect post-workout refreshment.

Recover Strong with Celsius Tart Cherry & Ashwagandha

Recovery is essential, especially for athletes who push their limits. Ashwagandha, known for its stress-reducing and immune-boosting properties, complements tart cherry, a powerhouse ingredient that supports muscle recovery and reduces inflammation. Together, they create a powerful formula that helps you bounce back faster and perform at your best. And, like all Celsius products, it’s sugar-free, so you get clean energy without the crash. Designed with Gen Z athletes in mind, this new flavor encourages both performance and recovery, making it the ultimate beverage for anyone serious about their fitness journey. Whether you’re a gym-goer, an athlete, or an NFL fan looking to recharge after the game, Celsius offers the healthy, powerful hydration you need to stay at your peak, even off the field.

**Game day energy, post game recovery**

Tart Cherry with Ashwagandha helps speed up recovery by reducing inflammation and supporting muscle repair. Cherries are packed with antioxidants and anti-inflammatory properties that can help relieve muscle soreness and improve overall recovery. Faster recovery means less downtime and a quicker return to peak performance, making it an essential part of any athlete’s routine.

**Benefits of Cherry**
**Low glycemic index**: Helps regulate blood sugar levels.
**Heart health**: May lower cholesterol and blood pressure.
**Anti-inflammatory**: Supports the management of inflammatory conditions.
**Exercise recovery**: Enhances muscle recovery and reduces muscle damage.

**Benefits of Ashwagandha**:
**Reduces cortisol levels:** Ashwagandha helps lower cortisol, promoting faster recovery
**Boosts immune function**: Helps reduce muscle soreness and accelerate recovery after intense exercise.
**Sleep quality:** Promotes deeper sleep by reducing stress and anxiety.

Exclusive Launch at Dick’s Sporting Goods

This exciting new flavor arrives just in time for the 2025 NFL season opener, making it the perfect game-day companion for fans and athletes alike. Exclusively at Dick’s Sporting Goods, Celsius Tart Cherry with Ashwagandha is the recovery drink you’ve been waiting for. Remember that Celsius is your defense off the field to recover stronger and power your performance.